This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and PEOPLE StyleWatch® and Real Simple® but all my opinions are my own. #PMedia #NewYearMeTime http://my-disclosur.es/OBsstV
As a graphic designer, I spend an almost unhealthy amount of time at my desk staring at my computer. I love what I do, and I love that I get to create beautiful digital designs for a living. However, as much as I love the digital work I do, nothing beats creating something tangible.
Over the weekend I powered down my computers and broke out the tape and scissors to create a brand board! I create digital inspiration boards all the time, but since I recently redid the branding/website for Heart & Arrow, I wanted to make an old school brand board.
My first stop was Walmart to pick up a couple of my favorite magazines with this digital $1 off coupon (save $1.00 on ONE (1) PEOPLE®, InStyle®, PEOPLE StyleWatch®, All You®, or Real Simple® magazine. The Walmart digital coupon is available 1/14/15-2/16/15, while supplies last). After reading them (and noting the insane amount of times T Swift was mentioned in People), it was time to tear them up and gather inspiration! I love the minimalistic design of Real Simple, so of course I had to use a few swatches of color from there and a couple textures from People Stylewatch.
I then combined those clippings with random things I found around my office that helped pull my vision together. Here are a few of my tips for creating your brand board:
- Have a clear understanding of the brand you’re working on! I try to pick 3-5 words that concisely describe my brand, and then look for patterns, images, and textures that play up those words. My words for Heart & Arrow are: feminine, minimalistic, organic, and authentic.
- I start with colors and build on that with images, and then supporting textures.
- Look for what makes the brand you’re working on unique! My blog planner notepad has been successful beyond my imagining, so I wanted to give it a place of honor on my brand board.
- Don’t be afraid to get 3D! I added washi tape and a small pine branch to my board, to add the organic feel and make it more consistent with the images on my website!
Have you ever created a tangible brand board? What did you create it for?